Lily Grant
Lily Grant is a seasoned Senior Copywriter based in Brooklyn, New York, known for crafting compelling, brand-driven narratives that resonate across industries. At Truform Media Group, she leads creative efforts for a diverse portfolio of clients—ranging from healthcare and non-profits to CPG, tourism, and entertainment—producing everything from digital ads and social media campaigns to radio scripts and billboards. With a strong foundation in both strategy and storytelling, Lily collaborates closely with design teams to ensure that every piece of content aligns with client goals and audience needs.
Before joining Truform, Lily brought her creative insight to roles at MarketSmiths and as a freelance copywriter, where she wrote across sectors like tech, travel, finance, pet care, and education. Her career has been shaped by global experiences, including time spent working abroad in Vietnam, where she developed marketing content for a travel company and gained a broader cultural and creative perspective. Lily holds a Bachelor of Arts in Communications from the University of Massachusetts Amherst and brings a unique mix of imaginative thinking and strategic focus to every project she touches.
• University of Massachusetts Amherst- B.A.
What do you attribute your success to?
I attribute my success to working and living abroad in Vietnam, which completely broadened my perspective and opened unexpected doors. That experience led to unique opportunities like building a website from scratch for a luxury safari in Kenya, where I was later invited to visit and write their promotional video script.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that any job can be learned. It’s the relationships you build and the connections you create that truly shape your success.
What advice would you give to young women entering your industry?
Bring your fresh ideas forward—you never know which life experiences will spark something meaningful.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge, and opportunity, is learning to leverage AI as a creative partner rather than a replacement—using it to enhance ideation, streamline research, and refine messaging while maintaining the human insight that drives truly compelling copy.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are curiosity, creativity, and balance—I nurture these through reading, painting, and always making time to explore the world through travel.